Viessmann Generations Group
Jun 27, 2025
Viessmann Generations Group
4 Months
In collaboration with Atelier Markgraph and Twigbit Berlin, I created the conception and creative direction for the new Viessmann Generations Group website. The goal was to create a digital presence that authentically tells the story of a family-led company investing in a sustainable future, while honoring its legacy and values. Over the course of four months, I was responsible for defining the concept and usability strategy together with Atelier Markgraph, consulting on the technical structure of the site, and creating the supporting principles for the development team at Twigbit through the design system and UI conception until the successful release.
My role spanned Art Direction, UX Consulting, and Design System Development. In close collaboration with Atelier Markgraph, we shaped the narrative architecture of the site, ensuring that the story of the Viessmann Generations Group was communicated with clarity and emotional depth. I provided usability consulting and structural guidance to keep the digital experience intuitive and engaging, while working hand-in-hand with Twigbit during the implementation phase. The design system and UI framework I developed ensured consistency across the site and laid a foundation for scalability in future evolutions.
The vision was to craft a digital experience that celebrated the Viessmann family heritage while projecting its commitment to future generations. The website needed to embody the company’s purpose-driven approach—highlighting its investments in sustainability, innovation, and community—while remaining distinct from traditional corporate showcases. Our aim was to create an immersive storytelling platform that honored the past yet confidently pointed toward the future.
The primary challenge was balancing the rich history of the Viessmann family with its forward-looking mission. Translating this duality into design required a careful blend of visual storytelling, historical elements, and modern digital aesthetics. It was crucial to highlight the role of the next generation of leadership without losing the thread of continuity that defines the company’s identity. Ensuring alignment across creative partners and technical implementation teams added further complexity, making clear communication and agile coordination essential throughout the process.
The result is a website that stands apart in its category—an immersive digital story combining moving imagery, historical references, and modern interaction design. The platform successfully communicates the unique purpose of the Viessmann Generations Group, positioning it as both a steward of legacy and a visionary force for a sustainable future. By weaving together narrative, design, and technology, the project delivered a digital presence that resonates with authenticity and creates a strong emotional connection with its audience.
My core focus was to ensure that the Viessmann Generations Group’s story was told with depth, authenticity, and distinction. By building a design system rooted in both heritage and innovation, and by aligning all creative and technical stakeholders around a clear vision, the website became more than just a digital showcase. The final result is a platform that reflects the values of the Viessmann family while opening the door to its next chapter.