Driving Conversion in Digital Spaces

Revenue boost through better conversion

Fix conversion bottlenecks and achieve better results

Turn existing traffic into more revenue by fixing what actually blocks conversion.

Most growth teams scale ads and features while conversion issues stay unresolved.
I help brands identify and test the specific UX decisions that suppress revenue.

No redesigns. No guesswork. Just measurable experiments tied to business KPIs.

Meet Julian

I work with companies that treat digital performance as a business-critical priority.

My focus is on uncovering hidden revenue potential and resolving the structural issues that quietly constrain growth in digital products. I combine strategic clarity with operational execution, even within complex organizational environments.

Companies don’t bring me in for redesigns. They bring me in for measurable results.

CRO

Consulting

Solution Proposition

Workshops

Ecom

Websites

B2B enterprise

CRO Specialist

Self-Employed

Since 2023

CRO Specialist

Self-Employed

Since 2023

Senior Principal UX Designer

Shopware

Since 2022

Senior Principal UX Designer

Shopware

Since 2022

Senior UX Designer

PIA UDG

2021-2022

Senior UX Designer

PIA UDG

2021-2022

UX Designer

Atelier Markgraph

2019-2021

UX Designer

Atelier Markgraph

2019-2021

profile pic
profile pic

Work process

Process

Conversion Teardown

We start with a focused evaluation of your funnel or product area. No long briefings. No generic audits. Just a clear assessment of where conversion and revenue are being suppressed.

1

Conversion Teardown

We start with a focused evaluation of your funnel or product area. No long briefings. No generic audits. Just a clear assessment of where conversion and revenue are being suppressed.

1

Hypotheses & Prioritization

Based on data, UX analysis, and business context, I define concrete hypotheses and prioritize them by potential revenue impact. This creates a clear, testable roadmap instead of opinions or redesign discussions.

2

Hypotheses & Prioritization

Based on data, UX analysis, and business context, I define concrete hypotheses and prioritize them by potential revenue impact. This creates a clear, testable roadmap instead of opinions or redesign discussions.

2

Testing & Decision Support

You receive clear test concepts, UX direction, and decision support during implementation. The focus is on validating what works, documenting learnings, and improving conversion step by step.

3

Testing & Decision Support

You receive clear test concepts, UX direction, and decision support during implementation. The focus is on validating what works, documenting learnings, and improving conversion step by step.

3

Services

1

Conversion Teardown – the first step without commitment

Every collaboration starts with a focused conversion teardown.
I analyze a specific funnel or product area, such as product pages, checkout, or landing pages, to understand where conversions are being suppressed today.

The teardown is not a generic audit and not a redesign proposal.

2

90-Day Conversion Sprint – testing hypotheses instead of debating opinions

If the teardown reveals meaningful potential, the next step is an optional 90-day conversion sprint.
This phase is designed to move from observation to validation without long discussions or speculative redesigns.

During the sprint, I take ownership of prioritizing conversion opportunities, shaping clear and testable hypotheses, and supporting implementation decisions as results emerge. The focus is on learning quickly and reliably what actually influences conversion, rather than producing deliverables for their own sake.

The outcome of the sprint is clarity. Teams gain evidence-based confidence about which decisions create measurable impact and which ideas can be discarded. No redesigns. No guesswork. Only decisions grounded in business reality.

3

Conversion Partnership — when sustained impact matters

When conversion is not a one-off issue but a structural growth constraint, the engagement evolves into a long-term partnership.

I operate as a strategic counterpart for conversion-critical decisions, ensuring that insights translate into action, priorities remain aligned with business goals, and new initiatives build on proven learning rather than assumptions.

The objective is not constant activity, but sustained performance improvement.
Conversion shifts from a recurring concern to a managed, scalable capability.

4

Fairness & assurance

The conversion teardown is intentionally structured as a low-commitment entry point, allowing both sides to evaluate fit, ambition, and working dynamics with clarity.

If external constraints slow implementation, such as limited capacity or data restrictions, the engagement is extended by an additional month at no extra cost to protect the integrity of the outcome.

The priority is not speed for its own sake, but results that endure.

Is the conversion teardown free?

No. The conversion teardown is a focused analysis designed to create a clear decision basis. It is intentionally paid to ensure both sides are serious about identifying real leverage, not exchanging opinions.

Are we required to continue after the teardown?

What happens if the sprint doesn’t show results?

Do you implement the changes yourself?

What kind of companies is this not a good fit for?

Why don’t you do redesigns?

Is the conversion teardown free?

No. The conversion teardown is a focused analysis designed to create a clear decision basis. It is intentionally paid to ensure both sides are serious about identifying real leverage, not exchanging opinions.

Are we required to continue after the teardown?

What happens if the sprint doesn’t show results?

Do you implement the changes yourself?

What kind of companies is this not a good fit for?

Why don’t you do redesigns?

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026