Driving Conversion in Digital Spaces

Revenue boost through better conversion

Fix conversion bottlenecks and achieve better results

Turn existing traffic into more revenue by fixing what actually blocks conversion.

Most growth teams scale ads and features while conversion issues stay unresolved.
I help brands identify and test the specific UX decisions that suppress revenue.

No redesigns. No guesswork. Just measurable experiments tied to business KPIs.

Meet Julian

I’m Julian, a senior UX and conversion specialist working with established brands.

My work focuses on identifying and removing the UX and decision-making friction that quietly suppresses revenue. Instead of redesigns or opinions, I help teams validate what actually matters through structured experiments tied to business KPIs.

The goal is simple: turn existing traffic into measurable revenue gains without long timelines or unnecessary complexity.

CRO

Consulting

Solution Proposition

Workshops

Ecom

Websites

B2B enterprise

CRO Specialist

Self-Employed

Since 2023

CRO Specialist

Self-Employed

Since 2023

Senior Principal UX Designer

Shopware

Since 2022

Senior Principal UX Designer

Shopware

Since 2022

Senior UX Designer

PIA UDG

2021-2022

Senior UX Designer

PIA UDG

2021-2022

UX Designer

Atelier Markgraph

2019-2021

UX Designer

Atelier Markgraph

2019-2021

profile pic
profile pic

Work process

Process

Conversion Teardown

We start with a focused evaluation of your funnel or product area. No long briefings. No generic audits. Just a clear assessment of where conversion and revenue are being suppressed.

1

Conversion Teardown

We start with a focused evaluation of your funnel or product area. No long briefings. No generic audits. Just a clear assessment of where conversion and revenue are being suppressed.

1

Hypotheses & Prioritization

Based on data, UX analysis, and business context, I define concrete hypotheses and prioritize them by potential revenue impact. This creates a clear, testable roadmap instead of opinions or redesign discussions.

2

Hypotheses & Prioritization

Based on data, UX analysis, and business context, I define concrete hypotheses and prioritize them by potential revenue impact. This creates a clear, testable roadmap instead of opinions or redesign discussions.

2

Testing & Decision Support

You receive clear test concepts, UX direction, and decision support during implementation. The focus is on validating what works, documenting learnings, and improving conversion step by step.

3

Testing & Decision Support

You receive clear test concepts, UX direction, and decision support during implementation. The focus is on validating what works, documenting learnings, and improving conversion step by step.

3

Services

1

Conversion Teardown – the first step without commitment

Every collaboration starts with a focused conversion teardown.
I analyze a specific funnel or product area, such as product pages, checkout, or landing pages, to understand where conversions are being suppressed today.

The teardown is not a generic audit and not a redesign proposal.

2

90-Day Conversion Sprint – testing hypotheses instead of debating opinions

If the teardown reveals meaningful potential, the next step is an optional 90-day conversion sprint.
This phase is designed to move from observation to validation without long discussions or speculative redesigns.

During the sprint, I take ownership of prioritizing conversion opportunities, shaping clear and testable hypotheses, and supporting implementation decisions as results emerge. The focus is on learning quickly and reliably what actually influences conversion, rather than producing deliverables for their own sake.

The outcome of the sprint is clarity. Teams gain evidence-based confidence about which decisions create measurable impact and which ideas can be discarded. No redesigns. No guesswork. Only decisions grounded in business reality.

3

Conversion-Partnerschaft – wenn kontinuierlicher Impact gefragt ist

For teams where conversion remains a structural constraint rather than a one-off issue, the sprint can evolve into a conversion partnership.

In this role, I stay involved as a strategic counterpart for conversion-related decisions. The focus shifts from individual tests to continuity, ensuring that insights are carried forward, priorities stay aligned with business goals, and new initiatives are evaluated against what has already been learned.

The purpose of this partnership is not constant activity, but sustained improvement over time. Conversion becomes a managed discipline instead of a recurring problem.

4

Fairness & assurance

The conversion teardown is deliberately designed as a low-commitment entry point.

It allows both sides to assess potential and working style realistically.

If external factors slow down progress during the sprint, such as implementation capacity or data limitations, the engagement is extended by one additional month at no extra cost to ensure a clean, reliable outcome.

The objective is not speed at all costs, but a result that holds up.

Is the conversion teardown free?

No. The conversion teardown is a focused analysis designed to create a clear decision basis. It is intentionally paid to ensure both sides are serious about identifying real leverage, not exchanging opinions.

Are we required to continue after the teardown?

What happens if the sprint doesn’t show results?

Do you implement the changes yourself?

What kind of companies is this not a good fit for?

Why don’t you do redesigns?

Is the conversion teardown free?

No. The conversion teardown is a focused analysis designed to create a clear decision basis. It is intentionally paid to ensure both sides are serious about identifying real leverage, not exchanging opinions.

Are we required to continue after the teardown?

What happens if the sprint doesn’t show results?

Do you implement the changes yourself?

What kind of companies is this not a good fit for?

Why don’t you do redesigns?

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@performance-ux.com

All rights reserved, ©2026